Privacy & Information Security Law Blog

California Attorney General Rob Bonta recently announced a new enforcement sweep targeting the location data industry’s compliance with the CCPA. Specifically, the California AG sent letters to (1) mobile app providers that collect precise geolocation data about California consumers and (2) data brokers and advertising networks with whom such data is shared. The focus of the sweep is to investigate how businesses comply with the CCPA’s requirements to offer consumers the right to opt out of the sale and sharing of their personal information and to limit the use of their sensitive personal information, including geolocation data. The announcement also provides guidance to consumers on how to limit mobile device tracking features for Apple and Android users.