Hunton Retail Law Resource

The use of Artificial Intelligence (“AI”) in the workplace has spread rapidly since President Trump left the White House in early 2021.  In recent years, retail employers have started using AI technology in a variety of ways from automating tasks, to implementing data-driven decision making, to enhancing customer experience.  Though the Biden administration started to grapple with the use of AI in the workplace, the second Trump administration could mark a dramatic shift in the federal government’s response to these issues.

In a recent decision, the National Advertising Division (NAD) of BBB National Programs recommended that Revolve Group, Inc., a clothing company with an extensive influencer network, modify influencer posts to more clearly disclose the material connections between Revolve and influencers in its product gifting program.