Selected matters that we have handled include:
- Advising a leading manufacturer of lawn and garden products on all of the company's labeling, packaging, advertising and other related issues, including social media.
- Advised a global tobacco company regarding the introduction of new tobacco-related products (e.g., electronic cigarettes and other products delivering tobacco-derived nicotine). As part of this multidisciplinary team, a Hunton Andrews Kurth lawyer was seconded to the client’s office to provide on-site, real time advice and counseling. The client relied on us to provide advice relating to the warning information that would accompany these new products.
- Assisted a clothing retail in responding to a multi-company inquiry from the FTC’s Bureau of Consumer Protection concerning certain health benefit claims relating to shapewear advertising and marketing. We successfully negotiated a settlement with the FTC on behalf of our client.
- Counseled a leading consumer electronics company on federal guidelines regarding warranty language, and specifically advising on return policies.
- Reviewed and provided advice to a major electricity provider regarding a World Series advertising campaign.
- Represented one of the world’s largest companies in an FTC investigation regarding advertising claims. The investigation was closed by the FTC with no action required by our client. We also provided counseling in connection with advertising substantiation, marketing, and promotions activities for this client, including co-promotions with other entities.
- Represented a major consumer electronics company in connection with false advertising claims brought by a competitor before the National Advertising Division.
- Advised a leading consumer health products company regarding an inquiry by the Maryland and Florida Attorneys General. Our representation involved assisting the company in responding to CIDs requesting documents and information regarding scientific substantiation for products sold by the company. Both investigations were closed with no action taken by the Attorneys General.
- Providing regular advice and counseling to a major home improvement retailer regarding a range of advertising and marketing issues. We also represented this client before the National Advertising Division, and, as a result of recent regulatory changes, worked closely with the company to overhaul the way information is provided to customers on its consumer-facing website.
- Advised a manufacturer in the automotive industry regarding compliance with new regulations, including those related to new Telephone Consumer Protection Act rules regarding text/SMS marketing.
- Advised cosmetics company regarding potential false advertising, unfair competition and Lanham Act claims.
- Advised electronics manufacturer with respect to investigation of claimed product attributes for popular printing product.
- Defended pharmaceutical company in personal injury, unfair competition and 17200 claims regarding product attributes of injectable cosmetic medication.
- Represented a Fortune 150 national grocery chain in a Petition to Quash the company’s CID. This was the first major substantive challenge to the Federal Trade Commission’s Section 5 authority and the level of proof required to show consumer injury.
- Represented a Fortune 10 company in the coordination of a response to multistate attorney general actions for environmental and fraud claims.